Going cruelty-free, no matter how long you have been using
makeup is doing the right thing. Animals do not need to suffer for us to feel
or look beautiful and, the more access we have to information, the more people
have made the change. There are no hard and fast rules about how you go
cruelty-free, though.
Bunny
The bunny isn’t the be-all and end-all. Sadly many companies
will add bunnies to their packaging, but they are the legitimate one. So pay
attention to the packaging when you are making a purchase. This goes double if
you like to buy new brands and dupes online.
The real cruelty-free bunny, the leaping bunny, means they have been tested
and approved by a regulating body - which has standards to be met.
Photo by JealousWeekends on Unsplash
China
This can be tricky. Terminology matters. If you tweet a
company and ask if their products are made in China, and they say ‘no,’ that
doesn’t mean anything other than their warehouse is elsewhere. If you ask, the
more specific ‘do you sell your products in China, do you sell X product
there?’ If the answer is yes they sell there it is not going to be
cruelty-free. Brands have to opt-out of selling in China to be genuinely cruelty-free. Chinese laws mean
that makeup brands who sell there are required by law to test products on
animals in order to trade in mainland China.
E.U.
This doesn’t mean that you are safe just by shopping E.U.
brands. There is a ban on the marketing and sales of makeup that has been
tested on animals in the E.U. However, many makeup brands are international -
meaning this doesn’t apply to them at all. So they are free to test on animals
elsewhere and then sell anywhere they like. You can tweet the brands for more
information, or do some research online to find what you need.
Ingredients
Semantics again, but they will still make a difference if
you are asking a brand directly. If you ask them, are their ‘products
cruelty-free?’ They can pretty much say yes. There is no real, in stone,
definitions of cruelty-free. But if you ask ‘are your ingredients tested on
animals?’ that is a yes or no reply.
Replacing
When you start making the switch, don’t rush to do it all at
once. Swap out product by product to give yourself time to adjust to using new
shades and formulas. When you see that you are coming to the end of say,
foundation, start looking for samples from cruelty-free brands. So that when
the time comes you won’t waste money buying shades that don’t match. It is
essential that when you are switching to cruelty-free, that you remember that
some of your current brushes are animal hair. It is probably just time to invest
in a gorgeous synthetic eye brush set instead.
Have fun! There is nothing as exciting as finding new brands
to test out when you are a makeup lover, especially when it involves saving animals.
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